1/13/2023 0 Comments Pop nsync tempo“And it seemed like everybody was trying to push that narrative onto us, but we saw ourselves as a different kind of group,” adds Jeffre. “We had to find an identity and separate ourselves from Backstreet and *NSYNC, which was hard because they were well-oiled machines.” “It was tough because we were expected to be a certain way with our label and had the pressure of being compared to these groups, while struggling to find our own identity,” says Timmons. Bursting onto the scene alongside groups like Backstreet Boys and * NSYNC, they faced pressure to be like their peers. While the campaign celebrates the ongoing nostalgia for ’90s boy bands, the singers note making music today is more enjoyable than during that era. In addition to recording new tracks, the foursome worked with producers like DJ Lux to remix heyday hits like “The Hardest Thing” and “Invisible Man” for upcoming remix EP “Summer of 98.” It’s all part of the band’s 98 Days of Summer campaign, which features new photos, music and throwbacks. This content is not available due to your privacy preferences. “We always want that balance of music that’s relevant to today, but won’t make our fans go, ‘This doesn’t sound like those guys.’” More than two decades on, the Ohio natives are back with their first new non-holiday music in eight years, starting with the summery, up-tempo single, “Where Do You Wanna Go.” “We recorded a couple of other songs too and they’re something different for us, but still fit with the 98 Degrees sound,” says Jeffre, sitting down alongside Timmons and the Lachey brothers in Los Angeles. “I was on the recording too, but he was not impressed!” adds Jeffre, who was later recruited by Nick Lachey.Įventually joined by Nick’s brother, Drew Lachey, the boy band would sign with Motown Records, release chart-toppers like “Because of You” and “The Hardest Thing,” collaborate with Mariah Carey and go from having Janet Jackson posters on their walls to opening for the icon. “That’s the only reason I made the cut - there was no picture with the tape,” cracks Nick Lachey. “I heard Nick’s voice and without seeing what he looked like, I went, ‘I gotta get that guy.” Sent a tape of a track by Lachey’s band with Justin Jeffre, The Avenues, Timmons knew he’d found a special vocalist.
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